TO YOU, FROM ME ON NATIONAL CBD DAY
As if you needed another reason to know CBD is getting big… today is National CBD day. And I thought the best way to celebrate with you was to share our very own OTO guide to everything you need to know about CBD.
It can be a complex and confusing world out there - so being informed and knowing what to look out for can really help separate the just-OK from the knock-your-socks-off-amazing.
So, here we go! (pats on backs if you know it already)...
What is CBD?
CBD stands for Cannabidiol, and is a completely natural compound derived from the hemp plant that has been declared safe by the World Health Organisation. You won't get high and, in fact, our bodies already produce a very similar substance to CBD on its own, known as Endogenous Cannabinoids.
How does CBD interact with the human body?
All cannabinoids, whether produced by the body or extracted from the hemp plant, react with a complex network of cannabinoid receptors found in the body, known as the Human Endocannabinoid System (HES). The HES is responsible for creating homeostasis - or balance - within the body, as well as regulating physiological functions such as: aiding pain management and reducing inflammation; encouraging healthy sleeping patterns; positively influencing mood; and reducing stress and anxiety - to name just a few. Human Endogenous Cannabinoids are produced by our body on demand and are not stored or constant. Often levels can deplete and as such our sleep may suffer or we may feel higher levels of anxiety or pain. By supplementing our natural Endogenous Cannabinoids with plant-based CBD, it can help restore homeostasis within the body.
Does CBD work? What can it help with?
We are only just beginning to understand the potential of this incredible molecule, but research and anecdotal evidence is revealing how CBD can help with sleep, stress, mood and certain skin conditions, as well as pain management and inflammation. In our own consumer trials, out of 87 participants, 83% said regular use of OTO helped them to fall asleep and stay asleep, whilst 86% said it helped with their stress and anxiety and 92% reported an improvement in mood, energy and relationships.
There are so many ways that CBD is transforming people’s lives and every day we hear incredible stories from our customers on how our products have helped them. From the yoga teacher who uses it to manage the deliberating pain she experiences from endometriosis to the young professional who has used our body oils to treat a persistent dry skin condition that has affected her for the past seven years despite countless trips to her GP and dermatologists.
What are the best ways to use CBD?
One of the best things about CBD is how versatile it is. You can drink it, use it in skin creams, add it to food, breath it in, and more. At OTO we’ve worked hard to bring you the most enjoyable and effective ways to make CBD part of your daily ritual. We particularly focus on bioavailability - the ways that your body absorbs CBD and gets it to where it’s needed.
For example, one popular method is to hold an oil with CBD under your tongue. This allows the membranes in your mouth to quickly absorb it (the scientific term for this is ‘oromuscosal’ absorption). And as a result, the CBD can more easily reach your bloodstream. We specifically created our newOTO Sleep Drops to take advantage of this process, helping you relax faster in preparation for bedtime.
Drinking or eating a CBD-infused products means it will first have to go through your digestive system. Less of the CBD in the product will actually be available to your body (it has lower bioavailability) because more of it will be broken down before it reaches your system. However, drinking CBD products with a meal has been proven to boost its absorption, especially if the meal is higher in fat - an excuse to indulge! There are also benefits for your oral and gut-health by ingesting CBD.
What about skin products? As you might expect, much less CBD will reach your bloodstream when used topically on your skin - which is doing its natural job as a protective barrier. The good news is that OTO skincare products have been specifically designed to help CBD penetrate through the skin, by using oils high in oleic acid and carrier terpenes. Once through the tougher epidermal layers, CBD can then get to work balancing skin oils, helping with inflammation, pain and even irritation.
How much do I need to take?
Through extensive research, our team of world-leading scientists determined that for a healthy lifestyle, the optimum daily dose of CBD is between 40 - 60mg. This figure is also supported by other leading experts within the field of CBD.
All of our products are designed to deliver this amount of CBD per day - which we call our OTOStrength guarantee. When shopping for CBD products, make sure you opt for optimum-strength products that are easy to dose. Most products on the market contain ineffective levels of CBD and therefore you are unlikely to experience any of the benefits at all. OTO gives you peace of mind that all of our products deliver the recommended daily amount in a safe, enjoyable and effective way. No confusing variables, no misleading promises, just powerful and transformative CBD experiences.
What makes OTO unique?
Having discovered the power of CBD in California, I was disappointed upon my return to the UK by the products on offer. Not only did most contain really low levels of CBD that would be ineffective, I also found dropping the oil tinctures under my tongue to be an unpleasant experience. On top of that, a lot of products were confusing and difficult to navigate.
Together with a group of friends including leading scientists, entrepreneurs and anthropologists, we set out to create the world’s finest CBD experiences and thus... OTO was born.
We launched in 2019 with a trio of 20% CBD oil roll-ons that are applied to pulse points where the CBD is easily absorbed transdermally through the skin. Each of the oils is designed to become part of your daily ritual and can be enjoyed at key moments in your day. We call these moments our three pillars - Focus - which is our daytime pillar; Amplify - perfect for social moments and Balance - which is designed for your pre-bedtime ritual.
Everything we create comes with our OTOStrength guarantee, so you can be assured that you are receiving the optimum amount of CBD per day. All our products feature high-quality, ayurvedic botanicals to enhance the benefits of the CBD and are made in the UK, are cruelty free and vegan.
Most importantly, what makes OTO unique is that OTO works. From improved sleep to reduced anxiety and better skin, our products have transformed so many people’s lives over the past 12 months. We look forward to helping many more people discover the power of CBD throughout 2020 and beyond.
There are so many different brands and prices out there - how do I know what to look for?
We know shopping for CBD products can be a little daunting. The main reason that we started OTO was to create products that you could rely on - we’ve done all the hard work of making sure that they’re made from only the highest-quality ingredients with amounts of CBD that can actually help you.
When considering buying CBD products, here’s our guide on what to look out for:
- Is the company including enough CBD in their products to account for different bioavailabilities?
For example, putting just a few milligrams in a drink is unlikely to give you the effect you’re after.
- Does the brand develop its own products, ensuring that they can thoughtfully tailor each one to best help you?
Look for companies that are not simply putting their own label on a standard, mass market product.
- Is the company clearly telling you how much CBD is in the product, along with all the other ingredients?
If you’re looking to CBD to improve your homeostasis, adding a lot of sugar or preservatives is not the best way to find balance. The non-CBD ingredients can be as important as the CBD itself, adding their own benefits if carefully chosen by the brand to enhance CBD’s effects.
- Is the product stocked by reputable retailers?
It actually takes a lot to convince high-end stores to put a brand on their shelves - if the store has done the hard work of finding reliable CBD brands for you, take advantage of it!
- Does the product include batch numbers, ‘best-by’ dates and other standard expectations for safe and reputable products?
Also, when it comes to CBD, if you have doubts you should be able to ask the company for their ‘certificate of analysis’ showing the cannabinoid profile and absence of THC, heavy metals or other nasty’s in their products.
- Finally, consider what you want to get from your CBD products.
Remember to pay attention to how you feel when using a particular product, and over time your body will be the best guide to what works for you.
To truly help celebrate National CBD Day we’re offering you 20% off OTO products this weekend. Find your new favourite CBD product from our carefully designed and selected range here, and enter code CBDDAY20 at checkout.
Take care and keep healthy,